See how our events, campaigns and data have helped organizations achieve their goals. From executive events, market intelligence, to lead generation campaigns and direct marketing, we help drive consideration, leads and business opportunities.
LEAD GENERATION FOR TOP-TIER HEALTH CARE SOFTWARE COMPANY
AHA Health Forum helped a leading health care software company generate more than 70 marketing qualified leads and 100-plus e-book downloads through an integrated marketing campaign developed to illustrate how to overcome obstacles in incident reporting.
Through an integrated lead generation and nurturing process, the campaign was successful in attracting new prospects to the organization, as well as nurturing existing prospects in order to close business.
- 101 existing prospects downloaded the e-book (5x above goal)
- 38 of those prospects pursued additional information
- 70+ qualified leads delivered
WORLD-CLASS UNIVERSITIES SUCCESS WITH AHA DATA
Leading universities such as Princeton, John Hopkins Bloomberg School of Public Health and Wharton Research Data Services (WRDS) at The Wharton School, University of Pennsylvania have used AHA data to support research projects by both faculty and students.
AHA has been collecting data since 1946 and has over 30 years of comprehensive data about American hospitals. Researchers all over the US rely upon the AHA’s diverse and detailed data sets, including the AHA Annual Survey Database, AHA Guide® and AHA Hospital Statistics™.
MULTI-CHANNEL CAMPAIGN FOR EQUIPMENT FINANCING ORGANIZATION
When a highly regarded equipment leasing and financing firm wanted to build awareness of how it could help hospitals with their technology funding needs, it turned to AHA Health Forum to create an integrated, credible and highly effective campaign.
In order to generate interest and engagement, the equipment leasing and financing firm needed to establish itself as an authority in the minds of its prospects. To achieve this objective, AHA Health Forum conducted a joint survey with its client on the current state of technology funding and priorities at U.S. hospitals. The survey’s results and insights derived from it were then turned into an engaging report that could be leveraged in multiple ways.
The multi-channel initiative, built on a foundation of thought leadership and executed via a range of engaging tactics, exceeded all expectations, generating more than twice the number of “marketing qualified” leads expected.
- 38 white paper downloads
- 251 existing prospects pursued more information from the campaign
- 280+ qualified leads delivered
ROUND TABLE SERIES WITH PROFESSIONAL SERVICES COMPANY
When a health care professional services company in a highly specialized practice area wanted to connect with hard-to-reach prospects and establish a leadership position within the field, it turned to AHA Health Forum to help. Together, the company and Health Forum executed a series of regional round tables in hospitals.
AHA Health Forum has a proven track record of success hosting round tables that address important issues within the health care field. Its dedicated team of marketing and event specialists handle everything from selecting the event location to recruiting speakers and attendees, event management, and follow up with the attendees.
Not only did this series of round tables attract patient experience professionals working in a specialized niche that the company sought to target, it also generated highly qualified leads and positioned the company as an experienced, trustworthy service provider.
- 131 new leads generated
- 18 new opportunities
- 66% conversion rate from opportunities to clients