Health Forum is the American Hospital Association's management publishing, data, education and research division. Health Forum provides health care executives exclusive in-depth reporting, interpretation and education on issues that affect their business and careers. We are uniquely positioned to offer insight and create custom specialized marketing initiatives reaching the hospital C-suite. Collectively, our publications, conferences and special projects reach over 300,000 hospital and health system senior managers across almost every purchasing discipline. The following capabilities outline a demonstration of creative marketing services to provide a foundation for gaining access to hospital executives. Sponsorship projects are customized to address individual marketing objectives and project thought leadership.

Conference Sponsorships

AHA Annual Membership Meeting

The American Hospital Association is recognized as one of the most effective lobbying associations in the nation, advancing the causes of coverage and access to health care for all Americans. The AHA Annual Membership Meeting brings together 2,000+ CEOs, senior executives and trustees. Sponsorship can include promotion in the program guide, signage and complimentary tickets to the event for unparalleled executive access.

Health Forum/AHA Leadership Summit

The Leadership Summit draws over 1,500 executive attendees to create an idea and ideal sharing opportunity among the nation's leading health system senior management. The 3-day event includes break out sessions, roundtables, keynote, symposium and workshop sessions occur. Sponsorships of these events will be made available to viable marketers who see great benefit from exposure to this elite group of top decision makers. Sponsorships can include speaker introduction, exhibit space, logos on promotional event marketing materials and C-level access and interaction.

Rural Health Care Leadership Conference

Since 1987, this conference has been the educational event of choice for rural and community hospital leaders who want to learn from the top thinkers, strategists, and practitioners who can stimulate their thinking and explore the unique skills and competencies they need to sustain and advance their organizations into the future. Sponsorships can include speaker introduction, logos on promotional event marketing materials and C-level access and interaction to this specialized audience in an engaging and intimate environment.

Research Sponsorships

Most Wired Survey and Benchmarking Study

Most Wired is a comprehensive program that provides a wide variety of benefits, including research and data, branding and co-branding, market communications, publicity and access to top executives. Most Wired is a partnership of Hospitals & Health Networks and major IT vendors. The annual, 8-page survey is used as a basis of a cover story, as well as the backbone of Most Wired Magazine. Among other things, sponsors can receive year-round exposure, including direct mail, advertising, trade show presence, speaking engagements, and the opportunity to meet with leading CIOs. Unique sponsorships are available at different levels to meet the specialized needs of the sponsor.

Custom Publishing Sponsorships

Gatefolds

Printed monthly in Hospitals & Health Networks, gatefolds provide a unique sponsorship opportunity. Each 8-page gatefold presents timely data and information on key industry issues. The gatefolds, printed on heavy stock and inserted in the center of H&HN, are available for sponsorship and special distribution. Gatefolds are a reader favorite and a frequently requested reprint item for presentation handouts and at management meetings. Each gatefold includes the sponsor's logo on the front cover, three pages of sponsor advertising tied to an editorial topic and reprints for their collateral use.

Fold-outs

4-page, special inserts on crucial industry topics. Each features the sponsor's logo on the front cover and a full-page ad. Foldouts connect the sponsor to the topic in a format that generates attention. These inserts are available for Health Facilities Management and Materials Management in Health Care magazines and include collateral reprints for the sponsor.

Executive Dialogue Roundtables

Roundtables bring senior executives from hospitals and sponsoring companies to the same table to share thoughts and opinions on a pre-determined issue critical to the field. Each roundtable is moderated by a knowledgeable facilitator and edited and packaged into a 12- to 16-page supplement inserted into a future issue of Materials Management in Health Care, Health Facilities Management, Hospitals & Health Networks or H&HN's Most Wired Magazine. Sponsors receive thought leadership exposure in an editorial environment and custom reprints for collateral use.

Hardcard Issue Briefs Pullouts

Each topic specific series of six briefs runs in Hospitals & Health Networks as a perforated tear-out, on card stock and features the sponsor logo, along with the logos of AHA and H&HN. The Briefs are in a tutorial reference and case study format. PDF versions of the inserts are also available on H&HN's Web site so that the subject matter can be widely distributed. Reprints are provided to the sponsor. Topic examples include, Six Sigma Issue Briefs (focusing on key areas of Six Sigma) and Medication Safety Issue Briefs (focusing on key topics in medication safety).

H&HN Digest of Health Care's Future

A 52-page sponsored perfect bound supplement to Hospitals & Health Networks. The digest is an environmental assessment featuring a compilation of statistical forecasts on such topics as expenditures, labor, hospitals, Medicare, insurance, and pharmaceuticals. It is distributed to "C" title readership. The sponsor facilitates disseminating this vital collective reference information to the industry. Benefits include high impact, extended shelf life and customized copies for the sponsors use.

The Benchmarker

A 32-page, four-color, special supplement to Hospitals & Health Network, featuring best practices and data analysis on a select clinical area, such as cardiology, radiology or pharmacy. It is distributed with H&HN to top executive and clinical leaders.

Conference Proceedings

Client-hosted conferences or roundtables can be summarized and produced as a supplement to H&HN. The four-page, 2-color supplement is a professionally written abstract of an issue or topic discussed at the meeting.

Trustee Educational Workbooks

These 4-page, quarterly inserts to Trustee, promote interactive learning. The pieces are frequently used at hospital and health system board meetings, retreats and orientations. Trustee is the only magazine written for governing board members of hospitals and health systems.

Trustee Back-to-Basics Insert

Printed three times a year, this 4-page insert presents an overview of key health care trends. Each issue provides trustees with an overarching understanding of one critical health care issue. The sponsor supplies the text for the insert.

Fellowships

Through a powerful combination of leading edge faculty, specially designed curriculum and field-based projects, Health Forum Fellowships offer a yearlong, intensive, educational opportunities for senior-level health care leaders. Varying levels of sponsorship opportunities are available to include scholarships and educational tracks.

Cardiovascular Health Fellowship

This program focuses on the identification and prevention of risk factors that lead to the development of heart disease. Candidates for this program include physicians, nurses and public health officials.

Creating Healthier Communities Fellowship

This program is geared toward individuals committed to advancing a new vision of community health. Candidates for this program include presidents, CEOs, physicians, nurse executives, business leaders and educators.

Patient Safety Leadership Fellowship

This fellowship provides opportunities for senior leaders to advance the process for creating cultures of safety and promoting breakthroughs in patient care. Candidates for this program include executive officers, medical officers, nurse executives and pharmacy leaders. This fellowship is offered by Health Forum, the AHA and the National Patient Safety Foundation.