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Track 2 Improving the quality of health care and containing costs relies on the active participation and commitment of caregivers working at every level of the delivery system in a coordinated fashion. Evidence suggests that clinicians must own quality and performance improvement initiatives and embed them into daily practice, rather than see them as the responsibility of designated quality personnel. And yet, gaps remain between current and best practice. This track will address the latest thinking around the critical issue of physician engagement.
Thursday, July 24 • 4:00-5:15 pm Jay C. Warden, Senior Vice President, Kaufman, Hall & Associates, Inc., Skokie, IL With abatement of capitation in the 1990s, many hospitals took their eyes off primary care physicians (PCPs) and the vital importance of ensuring a formal primary care strategy. Current market forces havere-established the need for effective strategy development and execution. This session will describe such forces, the challenges involved in strategy development, and practical options for a financially viable primary care strategy. The session will include case studies of PCP strategies implemented by hospitals and health systems and the lessons learned. It will outline the process your organization should use to assess, select, and implement the best options within an integrated strategic financial planning process. This process will ensure that the physician plan you develop is fully integrated with the organization’s overall capital, strategic and financial plans and can be successfully financed in an increasingly tight credit/capital environment. Friday, July 25 • 10:30-11:45 am John Becher, DO, Chairman of the Emergency Services Department, AtlantiCare Regional Medical Center, Atlantic City, NJ Implementing new technology can be challenging in any health care setting, especially when the new technology has an impact on patient care involving multiple services and departments. Applying new technology in the Emergency Department (ED) frequently fits this description. One way to address these challenges is to effectively engage physician support from all affected clinical services. When AtlantiCare embarked on a new performance improvement project to implement new point of care technology in the ED, it was understood that the support and participation by physicians from all service areas directly or indirectly influenced would be a critical factor for successful implementation. This session will provide an overview of the key steps taken by leadership to engage physicians from multiple services in process improvement. Steps to gain and maintain physician involvement in planning, implementation, communication and post-implementation monitoring will be reviewed. Participants also will gain insights into the activities which may compromise physician participation when implementing new technology. Saturday, July 26 • 10:15-11:30 am Nathan Kaufman, Managing Director, Kaufman Strategic Advisors, LLC, San Diego, CA Regardless of the results of the next election the fundamental relationship between physicians and hospitals will change dramatically due to current regulatory, reimbursement and physician demographic factors. Employment of physicians will become a primary focus of the future physician-hospital relationship. Many traditional physician engagement strategies such as joint ventures will have limited impact on a hospital’s ability to succeed in the future. In order to achieve peak performance, hospitals will have to involve physicians in critical management roles. This is unfamiliar territory for both physicians and hospitals. This presentation will discuss the drivers of this changing relationship and specific strategies for successfully employing and engaging physicians.
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