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Addressing Healthcare Consumerism & The New Marketing Reality

Learn how consumer-focused digital tools and mobile solutions can help personalize the patient experience with your healthcare organization.


resource thumbnailIn today’s healthcare market, consumers are increasingly evaluating their purchase decisions. Health systems that thrive in an age of heightened competition will develop a consumer-centric approach that cultivates loyalty, builds brand and offers value over an extended period of time. Health systems must shift their mindset from focusing solely on patient engagement programs and individual encounters to embracing holistic consumer engagement strategies aimed at generating brand preference before the need for care arises.

Learn how consumer-focused digital tools and mobile solutions can help personalize the patient experience with your healthcare organization.