Taking a Strategic Approach to Incentives

This whitepaper highlights how to use incentives to drive positive behavior change among employees.

Resource thumbnail imageThrough our work with thousands of employer groups, Interactive Health has learned a lot about the best ways to deliver wellness programs that improve employee health, productivity, satisfaction and retention. Using wellness incentives to drive program participation and ongoing engagement can be effective, but can also be complicated. By utilizing smart business decisions and avoiding disputes with employees and unreasonable plan designs, you can use incentives to drive positive behavior change.

Two kinds of motivators

Organizations should consider two kinds of motivators: extrinsic and intrinsic. Intrinsic motivators are those that come from within. Extrinsic motivators are external incentives, like monetary rewards for participation or meeting a health goal. The key is to use extrinsic motivators like a trigger to ignite the ongoing intrinsic motivators.

Higher incentives lead to higher participation rates

That said, bigger rewards do not necessarily lead to bigger outcomes. In fact, smaller incentives paired with an effective communication strategy and supportive culture can generate almost as much impact as larger incentives. Participation-based incentives also drive positive impacts.

Money isn’t the only driver

Incentives can be non-monetary, such as a raffle or a couple of extra days of paid time off. You can also improve participation by providing health evaluations in a positive and safe environment and promoting the convenience of an onsite event.

Interactive Health has a variety of resources and services to help you develop the right incentive strategy for your company culture. Download this whitepaper to learn four proven steps to help you as you design your wellness program strategy and incentive design.