Aligning Hospital Mobile Apps with Patients' Expectations
Digitally enabled care is a business imperative - read this whitepaper on how to keep pace with the growing desire for digital interaction by your patients.
“In the New Health Economy, digitally enabled care is no longer a nice to have, but rather a fundamental business imperative.” [Source: Healthcare delivery of the future: How digital technology can bridge time and distance between clinicians and consumers. PricewaterhouseCoopers, Health Research Institute. November 2014.]
In order to keep pace with the growing desire for digital interaction, hospitals know they need to develop a mobile presence; however, the path forward may be impeded by a lack of hospital IT experience or internal resources to develop a mobile presence. Even among hospitals that developed a mobile app for their patient populations, fewer than 2% of those engage with their intended audience (1). The underwhelming use of hospital branded apps indicates a major shortcoming in meeting patients’ expectations for mobile app functionality.
Users need a compelling reason to engage with a hospital’s mobile strategy, and increasingly want a digital interaction tailored to them and their needs. Consequently, hospitals need to align their mobile strategy to meet users’ expectations if they ever expect their apps to be downloaded. In other words, hospitals need to understand value and satisfaction from the patient’s perspective. Hospital consumers want to use mobile apps to review their personal medical records, to make appointments, to access health education, and to navigate to their destination in the healthcare system.
Download the full white paper to learn more.