Top Four Reasons Patients Adopt a Hospital-Branded Mobile App
A successful hospital mobile strategy takes a patient-centric approach and understands that patients are consumers with high expectations for the apps they choose to adopt.
A mobile app that features indoor navigation is increasingly a top priority for hospitals as they seek to improve access and convenience to medical services. But without a feature-rich user experience, a wayfinding-only app can fall flat and fail to inspire users to return. A successful hospital mobile strategy must take a patient-centric approach to development and embrace the reality that patients are consumers with high expectations for the mobile apps they choose to adopt.
Patients have come to expect the level of customer service in healthcare that they receive in other industries, such as retail or hospitality. The 2015 McKinsey Consumer Health Insights survey reveals that consumers have similar expectations for customer service — including delivering on expectations, making life easier and offering value — in health care as in other buying choices.1 Those expectations carry over to the patient’s experience of a hospital's mobile platform.
We now have a clear understanding of what drives patients to install a hospital mobile application and why they return to engage with it. The key is to have a single, hospital-branded mobile app as the hospital system’s hub for patients to navigate the hospital system and access multiple services for their medical care needs.
Download this white paper to learn more about each of the top four reasons patients adopt a hospital-branded mobile app: wayfinding that includes dynamic indoor navigation, discovery of services and amenities, convenience and personalization.