The Value of Embracing New Consumer and Patient Engagement Solutions

Case Studies on Managing Health Care and Lifecare from Innovative Hospitals

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As health care delivery models increasingly become consumer- and patient-centered, focus on both consumer engagement and patient engagement continues to play a pivotal role in improving care outcomes and reducing health care costs. In this new market, providers will be challenged to offer more information to both patients and consumers and to assist in proactively managing their health and wellness.

In this webinar, learn from two critical access hospitals which are dealing with consumer engagement challenges similar to many other hospitals nationwide. Both hospitals needed a partner who provided solutions and services that could span across both the continuum of care and into consumers' lives.

As part of its rebranding efforts, Jefferson Community Health & Life decided to focus on its mission to inspire healthy living by providing exceptional health and life services for every person, every time. Learn how Jefferson integrated its existing services and patient portal with a consumer engagement platform to engage people where they live, work and play, planting seeds for healthy lives to take root in their community.

Mt. San Rafael wanted to expand its reach beyond the four walls of its hospital to build meaningful, relevant interactions with the consumers and patients in its market. Learn how the hospital has activated consumers in the community, reinvigorated its patient base and raised patient portal usage 40 percent through a consumer engagement solution — including a mobile-friendly personal health data management solution — and the use of wellness tools, communication campaigns and more.

You Will Learn How to:

  • Describe how a powerful combination of content, wellness tools, mobile apps and health records can engage the health-oriented consumer and patient on a continuous basis
  • Evaluate your digital strategy — web and mobile — and your ability to create value for consumers and patients online
  • Create brand loyalty with consumers before the need for care
  • Explain new ways to drive patient engagement to achieve the latest Meaningful Use objectives
  • Expand the value of a hospital outside the walls and into the community with an MU certified platform and mobile app to assemble and aggregate consumers' health care information and provide them with access anytime, anywhere to help them navigate their own care 24/7/365




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Thought Leaders

Lana Likens
Director of Marketing
Jefferson Community Health & Life
Lana Likens image

Lana Likens is director of public relations, marketing and development at Jefferson Community Health & Life in Fairbury, Neb. She has served in this position since August 1993. She has a bachelor of journalism degree from the University of Nebraska-Lincoln. Prior to her position at JCH&L she was a newspaper reporter and a radio news director and on-air talent. She grew up in Fairbury and says she enjoys that through her employer she can help to inspire her community to a lifetime of health.

Michael Archuleta, BSIT
Director of IT
Mt. San Rafael Hospital
Michael Archuleta, BSIT image

Innovator and award-winning healthcare IT leader Michael Archuleta is the Director of Information Technology Services; HIPAA & Information Security Officer for Mt San Rafael Hospital in Southern Colorado, where he provides the leadership, vision, and direction for the use of technology to support of the hospital’s business objectives. He is responsible for directing all efforts of the Information Technology Services in the organization, including all electronic medical record systems, supporting technology, and support for those systems.

Michael and his team have been presented the 2015, 2016, and 2017 Healthcare’s Most Wired Award, given annually by Hospitals & Health Networks magazine to the top hospitals in the country making the most progress in the adoption of healthcare information technology.

He is currently serving on the board of directors for The Neural Network, a CXO advisory board facilitated by NetApp. This year, Michael was recognized on the Top 113 Hospital and Health System CIOs to Know and the Rising Stars Under 40 lists by Becker’s Hospital Review.

Connect with Michael on LinkedIn:

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