Transforming Our Patients' Experience with Technology

Piedmont Healthcare's Patient-Centric Mobile Wayfinding App

  • Event Date:
  • Event Time: Noon Central

As the consumerization of health care grows, more patients expect health care systems to offer convenient, personalized experiences. Piedmont Healthcare, a $3.5 billon, seven-hospital system in North Georgia, developed a mobile wayfinding platform that allows patients to use smartphones to guide them from home to the right parking garage and then step-by-step to their destination.

The platform addresses the patient experience challenges of the growing health system and has additional features to meet patients’ medical care needs. The patient-centric mobile app, PiedmontNow, has become a hub for improving convenience and accessibility to the health care system and a trusted resource in the patient journey.

Katie Logan, VP Experience at Piedmont, will discuss the best practices for developing a hospital-branded mobile app including prioritizing patient experience, leading with wayfinding to drive app adoption, achieving clinical improvements with feature-rich content, and evaluating analytics for ROI.

  • How to make improvements in convenience and access to care that can be addressed with a patient-centric mobile platform
  • Key objectives of a mobile platform to promote patient experience
  • Ways to recognize indoor navigation as significant motivation to adopt a hospital’s mobile platform
  • The value of one hospital-branded, mobile platform with multiple patient engagement opportunities in becoming a trusted resource in the patient journey
  • How to assess ROI of a mobile app based on real-time analytics


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Thought Leaders

Katie Logan
Vice President, Experience
Piedmont Healthcare
Katie Logan image

Katie Logan, vice president of Patient Experience for Piedmont Healthcare, has developed and led a diverse group of healthcare functions since joining the $3 billion, seven-hospital not-for-profit health Georgia health system. She is responsible for the development and execution of Piedmont's experience strategy and the practices and innovations that emphasize the consistent delivery of patient centered care, while transforming access, choice and experience for Piedmont.

Prior to this role, Katie served as Piedmont’s vice president for marketing and physician outreach, leading the development and execution of marketing strategy and physician relations efforts to support business growth and enhance brand awareness for the health system, service lines, programs, physician groups, and affiliates.

Katie has also supported the cardiovascular service line and physician enterprise as the vice president of strategy and professional services for the Piedmont Heart Institute and Piedmont Physicians, a multi-specialty group with over 200 employed physicians.

to joining Piedmont Katie was a management consultant with KPMG, a global tax, audit, and advisory professional services firm.

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