Piedmont Healthcare Shares their Success with Mobile Wayfinding

  • Event Date:
  • Event Time: Noon Central

During the construction of a $603 million new tower in downtown Atlanta and with an expanding system of seven regional hospitals, Piedmont Healthcare determined that navigating the complexities of an unfamiliar health care system was a major source of stress for its patient population. To meet its strategic goals of enhancing a patient-centered culture of care and transforming overall patient experience, Piedmont developed a mobile strategy that anchored adoption of its system-branded app with innovative wayfinding technology and relied on extensive staff education and engagement before the system-wide roll out.

To address additional workflow efficiencies, patient education and clinical improvements beyond wayfinding, Piedmont enhanced the mobile platform with features such as emergency department wait times, find-a-doctor directory, virtual visits and seamless appointment scheduling. The app helps patients access MyChart and includes other features such as parking reminders and “Pay My Bill.” The resulting app, PiedmontNow, demonstrates several best practices of hospital mobile platforms and provides a one-stop, robust user experience and real-time analytics for continuous improvements.

Katie Logan, vice president, experience at Piedmont Healthcare, will discuss the best practices for developing a system-branded mobile app, including prioritizing patient experience, leading with staff engagement to drive adoption, realizing clinical improvements with wayfinding and added features, and evaluating analytics for ROI.

What You Will Learn:

  • How to design a mobile strategy that optimizes patient care and improved patient experience
  • Understand the importance of wayfinding as a significant motivation to adopting a hospital’s mobile platform
  • How to identify patient experience and clinical improvement opportunities such as access to care, decreasing missed appointments and staff interruptions that can be addressed with a mobile wayfinding solution
  • How to drive adoption of a mobile platform with staff engagement
  • The value of one hospital-branded, mobile platform with feature-rich content and multiple patient engagement opportunities
  • ROI and sustained engagement of a mobile app based on real time analytics

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