Addressing the Rise of Health Care Consumerism through Technology

featuring a case study by Mt. San Rafael Hospital

  • Event Date:
  • Event Time: Noon Central

A new health care market structure is emerging in which the consumer plays a much more pivotal role in the business of health care – with more payment responsibility, a more discerning view of providers and a greater need for education. In this new market, providers will be challenged to offer more information to both patients and consumers and to assist in proactively managing their health and wellness.

This webinar shares how Mt. San Rafael achieved this by expanding their reach beyond the four-walls of their hospital to leverage a health engagement platform to build meaningful, relevant interactions with the consumers and patients in their market.

Learn how the hospital uses health care content and wellness tools, communication campaigns and patient portal retention programs to activate consumers in their community and reinvigorate their patient-base. Hear how the health engagement platform integrates with its existing IT infrastructure and allows patients to view, download and transmit their health information while increasing the portal usage by 40 percent. In addition, Mt. San Rafael showcases how it’s providing their community with a solution for managing their 'personal health world' through a wellness dashboard and how it consolidates self-generated health data as the hospital gears up for Meaningful Use 3 and delivering a mobile friendly solution.

Attendees Will Learn to:

  • Describe how a powerful combination of content, wellness tools, mobile apps and health records can engage the newly empowered health care consumer on a continuous basis
  • Evaluate your digital strategy – web and mobile – and your ability to create value for consumers and patients online
  • Create brand loyalty with consumers before they need care
  • Explain new ways to drive patient engagement to achieve the latest Meaningful Use objectives
  • Assemble and aggregate consumers’ health care information and provide them with access anytime, anywhere to help them navigate their own care


Our Signature Learning Series events are exclusively offered to hospital personnel. There is no charge to attend.

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Thought Leaders

Michael Archuleta, BSIT
Director of IT
Mt. San Rafael Hospital
Michael Archuleta, BSIT image

Innovator and award-winning healthcare IT leader Michael Archuleta is the Director of Information Technology Services; HIPAA & Information Security Officer for Mt San Rafael Hospital in Southern Colorado, where he provides the leadership, vision, and direction for the use of technology to support of the hospital’s business objectives. He is responsible for directing all efforts of the Information Technology Services in the organization, including all electronic medical record systems, supporting technology, and support for those systems.

Michael and his team have been presented the 2015, 2016, and 2017 Healthcare’s Most Wired Award, given annually by Hospitals & Health Networks magazine to the top hospitals in the country making the most progress in the adoption of healthcare information technology.

He is currently serving on the board of directors for The Neural Network, a CXO advisory board facilitated by NetApp. This year, Michael was recognized on the Top 113 Hospital and Health System CIOs to Know and the Rising Stars Under 40 lists by Becker’s Hospital Review.

Connect with Michael on LinkedIn:

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