Zeroing in on ZIP Codes to Improve Employee Health

Using Social Determinants of Health to Support the Workforce

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Discover the power that ZIP Codes can play in building a culture of health within your organization. The conditions in the places where individuals live, work and play can affect health risks and outcomes. Many hospitals are addressing these social determinants of health with patients and communities they serve; however, hospitals and other organizations in the community are looking internally for ways to apply similar strategies to their own employees to improve overall health. Understanding the social determinants of health such as safe neighborhoods, education and access to healthy food will help to impact employees’ health for the better.

A one-size-fits-all employee wellness program is no longer effective to improve the health and wellbeing of hospitals’ employee population. Bradley Lawson, chief commercial officer with Interactive Health, will address the topic of social determinants of health and their effect on physical, mental, emotional and social wellbeing. Utilizing data gathered from clients with rural and geographically dispersed locations, he will show how this data can provide additional insight to help organizations to better understand and support their workforce. He will also share real-life examples of how social determinant data coupled with employee health data is being used to provide strategic recommendations to bolster wellness programming in locations with unique health challenges.

 

What You Will Learn:

  • What social determinants of health are and why they should matter to employers.
  • The link between health behaviors and social determinants.
  • Ways to address employee health needs in rural or geographically dispersed locations by analyzing social determinants of health data.
  • Real-life examples of how social determinant data and employee health data is being used to bolster wellness programming and increase employee engagement

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Thought Leaders

Brad Lawson
Chief Commercial Officer
Interactive Health
Brad Lawson image
+Bio

Brad Lawson joined Interactive Health in 2018 and serves as chief commercial officer where he leads and provides strategic direction for sales, marketing and product management.

Brad brings nearly 20 years of experience in the healthcare and population health management field. Prior to joining Interactive Health, Brad served as an operating partner at Abundant Venture Partners, a venture creation firm focused on digital disruption in healthcare.  In this role, Brad worked with AVIA Health, the leading hospital digital innovation collaboration platform.  He remains an advisor to the venture creation firm along with several of their portfolio companies and early stage wellbeing organizations.

Brad started his healthcare career with WebMD and served in several leadership positions, most notably as the senior vice president of employer sales.  Brad continued his career with clinical telemedicine companies and spent several years with The StayWell Company where he served as executive vice president and chief Growth Officer. In this role he focused on sales leadership, mergers and acquisitions and large strategic partnerships. 

Brad has a B.B.A, in accounting from the University of Cincinnati, MBA from the University of Dayton and has completed executive education in healthcare outcomes research at the Harvard School of Public Health.

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