3 Simple Steps to Get Innovation Buy-In

From Innovation 90 in collaboration with the American Hospital Association

  • Event Date:
  • Event Time: Noon Central

Most hospitals need to innovate to make people healthier, improve value or streamline operations. But innovation teams often don’t realize there are three simple steps to overcome internal resistance. That’s why the American Hospital Association collaborated with Innovation 90 to help you get buy in from leadership, enthusiastic support from stakeholders and deliver measurable results in 90 days.

Find out how you can innovate in complex organizations from thought leader Kurt Baumberger. Kurt teaches innovation and entrepreneurship at Duke University and has written three books on innovation based on his 30 years of experience. He will explain how dozens of hospitals went from problem statement to prototype solution in 90 days and achieved remarkable results — from cutting $4 million in staffing costs to decreasing a rural population’s diabetic A1C levels 2.3 points.

Attendees Will Learn How to:

  • Use a persuasive Pitch Script to accelerate innovation adoption by leadership and key stakeholders.
  • Use an Innovation Strength Finder to minimize work for innovation team members.
  • Use Design Thinking to strip out risk by discovering which part of your idea is right.

Sponsored by:

Magnolia Medical

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Thought Leaders

Kurt Baumberger
Innovation 90 Master Coach
Kurt Baumberger  image

Kurt Baumberger teaches innovation and entrepreneurship at Duke University.

He has written two books on innovation based on his 30 years of experience launching everything from Advil to PowerAde to iPhone Apps to Tesla. His latest book, Innovation Navigation, helps complex organizations strip risk out of innovation while accelerating adoption.

He started his career on Madison Avenue, and spent a decade at The Coca-Cola Company before becoming a serial entrepreneur. He’s been featured in USA Today, Entrepreneur Magazine, and US News & World Report.

Kurt has also taught at Stanford, Emory, and Georgia Tech and is the managing partner of marketSQUARE Worldwide, an innovation consultancy. He graduated from The College of William & Mary with high honors and earned his MBA at the Duke University Fuqua School of Business.

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